Our constituents expect a great experience when they engage with us and when they give through digital channels. We provide this through SupportUW.org online giving and our JumpStart crowdfunding platform – making it easy for donors to support your priorities and the university. Online giving makes donating to any area of the university accessible for all. With touch-of-a-finger fundraising these platforms meet different needs for you and our constituents. Future enhancements to SupportUW.org will likely include support for digital wallets such as Apple Pay, Google Pay, and PayPal.
On supportuw.org, anyone can give to the university, campus unit, program that is important to them, in a matter of minutes. While donors can give to any fund via the online giving app, we only list a subset of funds (about 1,500) in search. These are the funds that we know to be of broad donor interest or those that a team member has requested we add. Please let us know if there’s a fund you’d like added to the search or if you need a link to pre-fill a fund.
Through this form you can make requests for vanity URLs, URL tracking, and displaying high-priority funds in search results on SupportUW.org/give. If you simply need a giving URL that pre-fills a fund designation (see example), please visit our Giving URL Builder page.
WFAA can also customize some aspects of the online giving form to help ease the jump from your channels—email, website, etc. and to improve reporting. This includes changing the background image, some copy points, and even hiding some form elements to match particular use cases.
Want to dive into customized giving? Learn more here.
Jumpstart Your Online Crowdfunding Mission
Jumpstart is UW–Madison’s own crowdfunding platform. Through effective grassroots efforts, Jumpstart empowers our skilled students, faculty, and staff to approach mission-aligned fundraising projects with passion and commitment.
Best Jumpstart Practices
Crowdfunding projects on Jumpstart are a valuable fundraising effort where meaningful donations are raised in a limited time through personal networks. The most successful crowdfunding projects include:
- A compelling story for people to support
- A specific purpose or funding need to answer the “why donate?” question
- An authentic video with a strong call to action
- A reasonable, tangible fundraising goal
- A detailed network and accurate contact list
- A team of individuals who will share the campaign with their friends, colleagues, family members, and other potential donors, who become the crowd
- An intentional plan to steward donors
Make sure to prepare these points before you begin an application. Take the first step towards crafting your crowdfunding project with an application today.
JumpStart is UW–Madison’s own crowdfunding platform, which empowers our faculty, staff, and students to approach fundraising projects aligned with our mission and values through personal and direct grassroots efforts. This form allows you to apply for your project or program to use the platform to raise money.