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Online Giving

Online giving is an essential component in fundraising plans and makes giving at all levels easy for the donor. Our secure, highly rated giving platforms ensure a great experience for your supporters, while our well-tested digital operations guarantee gifts flow seamlessly into the right funds.

Key Importance

Our constituents expect a great experience when they engage with us and when they give through digital channels. We provide this through online giving and our JumpStart crowdfunding platform – making it easy for donors to support your priorities and the university. Online giving makes donating to any area of the university accessible for all. With touch-of-a-finger fundraising these platforms meet different needs for you and our constituents. Future enhancements to will likely include support for digital wallets such as Apple Pay, Google Pay, and PayPal.

On, anyone can give to the university, campus unit, program that is important to them, in a matter of minutes. While donors can give to any fund via the online giving app, we only list a subset of funds (about 1,500) in search. These are the funds that we know to be of broad donor interest or those that a team member has requested we add. Please let us know if there’s a fund you’d like added to the search or if you need a link to pre-fill a fund.

WFAA can also customize some aspects of the online giving form to help ease the jump from your channels—email, website, etc. and to improve reporting. This includes changing the background image, some copy points, and even hiding some form elements to match particular use cases.

Want to dive into customized giving? Learn more here.

Jumpstart Your Online Crowdfunding Mission

Jumpstart is UW–Madison’s own crowdfunding platform. Through effective grassroots efforts, Jumpstart empowers our skilled students, faculty, and staff to approach mission-aligned fundraising projects with passion and commitment.

Best Jumpstart Practices

Crowdfunding projects on Jumpstart are a valuable fundraising effort where meaningful donations are raised in a limited time through personal networks. The most successful crowdfunding projects include:

  • A compelling story for people to support
  • A specific purpose or funding need to answer the “why donate?” question
  • An authentic video with a strong call to action
  • A reasonable, tangible fundraising goal
  • A detailed network and accurate contact list
  • A team of individuals who will share the campaign with their friends, colleagues, family members, and other potential donors, who become the crowd
  • An intentional plan to steward donors

Make sure to prepare these points before you begin an application. Take the first step towards crafting your crowdfunding project with an application today.

Where We Can Help

Online giving is a medium that is accessible for all campus advancement professionals to raise gifts of any size to support their programs. We can provide customizations to improve the online donation experience, like creating specific giving URLs, branding your fund’s giving form, tracking appeals, adding funds to, and raising money through crowdfunding, giving days, and more. Your unit’s assigned WFAA liaison can answer your questions about donors or gift funds and advise on strategies to engage potential donors.

Contact us to learn more or, for other giving questions, check out Major Giving and Annual Giving.

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