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About WFAA

The Wisconsin Foundation and Alumni Association partners with UW-Madison to advance the university and ensure its future as a world-class institution.

Why Advancement is Important

UW–Madison’s funding model is shifting dramatically. The university is becoming increasingly reliant on philanthropy as a revenue stream. Private support and alumni advocacy are key to ensuring UW-Madison remains one of the best universities in the world.

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How WFAA Works With UW-Madison

As a private, non-profit corporation, WFAA is the official fundraising and gift-receiving organization for the university. Our expertise in alumni relations, development, data, marketing and communications, and events allows us to strengthen the Badger community in valuable ways. We work with UW-Madison schools, colleges, departments, and units to increase awareness and raise funds to help the university thrive.

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How WFAA Manages Data

WFAA values the data quality, privacy, and security of alumni, donors, and UW-Madison friends. So, WFAA safeguards the valuable data it holds. Through an unparalleled wealth of data, WFAA maintains a deep understanding of the best practices regarding alumni and the entire advancement field. WFAA ensures that this data is safeguarded and confidential, only to be used for legitimate WFAA and UW-Madison business.

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Brands Overview

WFAA has different brands and websites to engage and build relationships a broad range of audiences. This overview will help you understand the WFAA’s various brand, visual identity, communications, and web properties.

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Campaigns Overview

To achieve certain goals in partnership with the UW­-Madison, WFAA organizes its efforts into specific marketing campaigns that increase support for the campus programs that Badgers love.

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Learn more about WFAA’s advancement policies, tools, and strategies.

Policy Library

Policies referenced here are designed to help WFAA and UW–Madison navigate a complex network of support functions and communication channels. The policy library is rich with information regarding laws, regulations, rules, and other important internal policies.

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Frequently Asked Questions (FAQs)

Here are some frequently asked questions regarding WFAA’s processes, finances, and partnership structures as well as advancement as a whole. If your specific question isn’t answered, search our resources or ask for help.

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Still Have Questions?

To learn more about WFAA and to explore career opportunities, please visit or contact us.