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Constituent Data (ABE CRM)

With WFAA’s recent launch of a new financial system FAST and new CRM 4WARD, some of our articles may be out of date. We are working to make updates as soon as possible. Please contact if you have any questions.

ABE CRM—Advancing Badger Engagement Constituent Relationship Management system—is WFAA’s database of the university’s alumni, donors, and friends. ABE provides the most robust, up–to–date information on the Badger network.

Key Importance

ABE provides a variety of information on alumni and donor relations, and other advancement activity in support of UW–Madison. This gives ABE CRM users a rich view of its supporters. Knowing the alumni and donors is the first step to effectively advancing UW–Madison.

How ABE and WFAA work together

The incredible advancement work of WFAA relies on a far-reaching database like ABE. WFAA has committed teams and resources to:

  • Provide an easy way to view and understand donor and alumni records
  • Frequently update the database to include new information
  • Increase its broad view through UW-supplied data and outside resources
  • Track supporters’ communication preferences
  • Develop reporting and analytics
  • And more

WFAA maintains high-quality data in ABE to guarantee better advancement outcomes for you and the university.

Where We Can Help

ABE CRM provides valuable data on alumni and donors alike that will help you gain a better understanding of them. When you request data, view a report from ABE, or access ABE directly, you’ll receive valuable information as well as the option to let WFAA know if any of the information you see is inaccurate or outdated. This platform gives you the easy tools to properly lay the groundwork for your fundraisers, communications, campaigns, and more.

  • Sign up to receive updates regarding recent policy changes, evolving tools and resources, and impactful successes in our mission to advance UW-Madison.