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Giving URL Request


Engaging Supporters,
Fundraising
| 2 minutes to read
Last Updated: 08-31-2021

Summary

A pre-filled giving URL allows you to link directly to a fundraising page for a particular fund on supportuw.org. This form allows you to request the url for easy sharing with donors and other supporters online.


  • Please submit this form to request a link to a supportuw.org online giving form pre-filled with a specific designation (fund name) or to add a fund to the giving search.

    In some cases, providing a pre-filled giving URL requires the approval of an administrator in your school or college or approval from a UW Foundation development staff member. When the link to your pre-filled form has been created, we will email it to you.

  • Gifts can be tracked in ABE reporting when an appeal code is included in the giving link we provide you. Gifts and associated source information (e.g. email, mail, social channels) can be reported in Google Analytics when Google Analytics variables are included in the giving link we provide.
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  • Please indicate below if you have an existing ABE appeal code (and what that code is) or if you need a new appeal code created.
  • Enter the fund number to which you are suggesting donors direct their gifts. If you are unsure of the fund number, or will need to establish a new fund to receive the gifts, please contact your development director or our Gift and Fund Management team prior to submitting the form.

  • If you plan to print or display this link, a vanity URL is more user friendly. If you only intend to use this URL on webpages and emails, a vanity URL is not necessary.
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  • Format: www.supportuw.org/giveto/yourvanityurl

    We suggest keeping this concise and "readable" to ease transition from print to the web. Please avoid using a person's name in the vanity URL whenever possible to prevent the URL from reading as "give to Nancy Smith."

  • If you select "Yes" this fund will appear in search results on the UW Foundation website (supportuw.org). To enable this, you must also provide a short description and keywords for for this fund.
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  • These keywords will help people find your fund when using terms other than those in the fund name (e.g. acronyms). Please separate keywords/phrases with a comma.
    (maxiumum 128 characters)
  • Please provide a short description to help website visitors understand how the fund is used. For example, "Provides support and aid for the American Indian Studies Program in its teaching, research and public service roles."
    (maxiumum 255 characters)

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