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Giving URL and Campaign Request

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Giving URL and Campaign Request

Engaging Supporters,
Fundraising
| 2 minutes to read
Last Updated: 05-12-2026

Summary

A pre-filled giving URL allows you to link directly to a fundraising page for a particular fund on supportuw.org. This form allows you to request standard and vanity giving URLs for easy sharing with donors. The URL will include a variable that allows you to track donations using the Donor Acknowledgement Report (DAR). Please note the following before using this form:

  • If you need a non-vanity giving URL, only to be used by one donor, for a fund that is already shown in search results on supportuw.org, use our Giving URL Builder.
  • If you need to add, remove, or edit a fund listed on supportuw.org, please use our Online Giving Fund Request form.
  • If you do not need a giving URL, but are sending a solicitation, please use our 4WARD Campaign Request form.

 

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  • Use this form to request long or short URLs for your fundraising effort. Short (also known as 'vanity') URLs are often used to create an online giving opportunity for the recipient of a mail solicitation. The donor will type the full short URL into their browser and be redirected to a page where they can make their gift, often with the fund designation pre-selected. Long giving URLs are often used to create a digital giving opportunity via email or on the web, whether through linked text, or by embedding the link in a 'DONATE' or 'GIVE NOW' button.
  • Please select the URL types that you need for your fundraising effort.
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  • As in 'supportuw.org/giveto/NAME'
    (maximum 28 characters)
  • Please provide the name of your campaign as it appears in 4WARD.
  • A 4WARD Campaign must be used to track the number of gifts and dollars raised through your planned solicitation. These Campaigns follow a naming convention of Unit_Year_CampaignName. Your selections below will allow us to build your Campaign in 4WARD.
  • Please describe the campus area for which you are raising money and summarize the fundraising effort in brief detail.
    (maximum 500 characters)
  • (maximum 50 characters)
  • This is the date we will tag the contacts’ records in 4WARD as having been sent the communication.
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  • Please select the campus area your campaign is associated with.
  • Please tell us the department, program, or initiative that your campaign is associated with.
    (maximum 80 characters)
  • If needed, please briefly share anything else we should know about your request.
    (maximum 120 characters)

Please complete all required (*) fields and correct any error(s) above.