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The Wisconsin Foundation and Alumni Association (WFAA) is UW-Madison’s partner in advancing the vision for the university’s future. WFAA is here to provide you with the best practices, tools, and resources to enhance campus efforts in alumni relations, communications, donor outreach, and more.

Why Advancement is Important

UW–Madison’s funding model is shifting dramatically. The university is becoming increasingly reliant on philanthropy as a revenue stream. Private support and alumni advocacy are key to ensuring UW-Madison remains one of the best universities in the world.

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How WFAA Works With UW-Madison

As a private, non-profit corporation, WFAA is the official fundraising and gift-receiving organization for the university. Our expertise in alumni relations, development, data, marketing and communications, and events allows us to strengthen the Badger community in valuable ways. We work with schools, colleges, departments, and units to increase awareness and raise funds to help the university thrive.

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Consider this your source, and WFAA your partner, to take your advancement efforts to new heights.

WFAA Updates

News/UpdateUpdated
Update to Interest Areas Glossary
Fundraising

The Interest Areas Glossary has been updated. If you downloaded a reference copy, please replace it with the new version which includes the following changes:

  • New subcategories added to Adult education, Arts Culture & Humanities, Early Childhood, and Healthcare
  • 2 general categories in DEI for Gender/Sexuality & Race/Culture for use in lieu of all the subcategories in those groupings
  • A No Interest Attribute Needed Category for use with discretionary funds, general events or communications
News/Update
UW Health Staff and Spouse UW Health Staff indicators now on Donor Acknowledgement Report “DAR”
Constituent Data,
Stewarding Donors

New indicators are now on the Donor Acknowledgement Report.

News/Update
Updates Happening to New Fund Request and New Event Requests
Engaging Supporters,
Fundraising,
Gift and Fund Management

Enhancements have been made to the New Fund Request form and the Event section of the Workfront project request form. Both forms now require interest attributes to be recommended along with your request. An Interest Area Glossary has been added to the Hub to assist with the selection of this information.

News/Update
“ARW” is now the “Advancement Hub”
Constituent Data,
Engaging Supporters,
Fundraising,
Gift and Fund Management,
Legal and Policy Requirements,
Stewarding Donors

WFAA is pleased to announce that our Advancement Resources Website has been fully redesigned and rebranded as “Advancement Hub.” Since it first launched in 2014, this site has been a key channel for WFAA to share best practices, policies, and resources with our UW-Madison partners.

News/Update
Homecoming — Campus Events
Engaging Supporters

The deadline has passed for submitting homecoming events.

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