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Branded Online Giving Request Form


Fundraising
| 2 minutes to read
Last Updated: 09-16-2021

Summary

WFFA can customize the giving pages on supportuw.org to display a custom background image and supporting text. This form allows you to request a branded giving page.


To help ease this transition and more closely align the look of the online giving page with originating sites, we can customize the giving page to display a custom background image and supporting text.

To request a branded giving form for your campus unit, please complete and submit the following request form. Please note that copy and images are subject to review and approval by UW Foundation.

  • Images should be 1400px (w) x 955px (h) with a maximum file size of 150KB/96ppi. Accepted file types include: jpg, png, jpeg.
  • (maxiumum 45 characters)
    This can be a program name like “Goodspeed Family Pier” or supporting copy like “Our Impact Resonates.” The 45 character count includes spaces.
  • (maxiumum 250 characters)
    This is used to make the case for making a gift to this program/fund and establish the value proposition. The 250 character count includes spaces.
  • (maxiumum 400 characters)

    This is the first paragraph in the email receipt delivered to the donors after they make their gift. The 400 character count includes spaces.

    The default receipt copy, shown here, is generally suitable for situations where we’re soliciting gifts to support UW–Madison. A customization is only needed in situations that fall outside a UW-centric use case. The default copy reads: ‟By making this gift today, you’ve had a significant effect on the future success of the University of Wisconsin. That’s because your gift will be going toward helping students, supporting faculty, improving research, and enhancing the Wisconsin Experience. So, thanks again for your contribution, and keeping the UW a world-class institution.”


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